The company decided to recall the price increase notice it had issued earlier.

recall 由前缀 re-（表示"重新、返回"）和 call（"呼叫"）组成，字面意思是"重新叫回"。作为动词时表示"召回、撤销"的意思，这里指公司撤销之前发布的涨价通知。