The fast-food chain plans to re-brand itself to attract a more health-conscious customer base.

re-brand 由前缀 re-（表示“重新”）和动词 brand（打造品牌）组成，字面意思是“重新打造品牌”，指企业通过改变品牌名称、标志或形象等方式来更新品牌定位。