The company is working hard to reestablish its leading position in the industry.

reestablish 是由前缀 re-（表示"重新"）和动词 establish（建立、确立）组成的复合动词，字面意思是"重新建立"。在商业语境中常指"重新获得/恢复（市场地位、声誉等）"。