The company's humanization of products by giving them names and personalities makes them more appealing.

humanization 是名词，由 human（人类）加上后缀 -ize（使...化）变成动词 humanize（使人性化），再加上名词后缀 -ation 构成，表示"人性化"的过程或结果。这里指将产品赋予人类特征的设计理念。