The brand's reappearance in the market after years of absence caught consumers' attention.

reappearance 是由前缀 re-（表示"再次"）和名词 appearance（出现）组成的复合名词。re- 表示重复的动作，appearance 来自动词 appear（出现），所以 reappearance 字面意思是"再次出现"，指"重新出现、再现"的情况。