那家旅行社用超低价度假套餐做诱饵,结果游客到店后被迫升级更贵的行程,这明显是欺诈营销。

The travel agency used a low-priced holiday package as bait-and-switch, forcing customers to upgrade to more expensive trips upon arrival.

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The travel agency used a low-priced holiday package as bait-and-switch, forcing customers to upgrade to more expensive trips upon arrival.

bait-and-switch 是一个固定短语,由 bait(诱饵)和 switch(转换)两个词组成。 bait 本义是"鱼饵",引申为"引诱物"。 switch 意思是"转换、改变"。 bait-and-switch 是一种营销欺诈手段,指先用低价或优惠吸引顾客(诱饵),等顾客上钩后再诱导他们购买更贵的产品(转换)。

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