这家餐厅的营销策略充满了花哨的噱头，而不是真正关注食物质量。

The restaurant's marketing relies too much on flashy ___gimmickry rather than actual food quality.

那个新产品的广告充满了各种噱头，却没有展示实际功能。

The advertisement for the new product was full of ___gimmickry but showed no real features.